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Retail Media is now a key media channel within the digital advertising industry with IAB Europe forecasting that Retail Media ad spend will reach €25bn in Europe by 2026. As brands increase their investment in Retail Media advertising – largely driven by the depreciation of the third-party cookie – it is important that the industry comes together to discuss the key opportunities and challenges.   

In this event, industry experts will come together to discuss how the Retail Media market in Europe is developing. They will explore how a Retail Media solution can be developed, key measurement principles and how Retail Media investment can provide effective closed loop measurement. 

Posted by IAB Europe

Practical information

18 April 2023 11:00-13:00 BST

London & online

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