Speaker profile

Personal information

  • Ms Asma Ennaife
    Director of CSR, Communication and Orange Digital Center
    Orange Africa and Middle East


After a ten-year career in communications and public relations, mainly within the airline company Tunisair, Asma Ennaifer joined Orange Tunisia to take in charge and develop the external communications and media relations, innovation, and corporate social responsibility divisions.
In nearly 9 years, she has made the Tunisian operator one of the leaders in CSR in the region by structuring its activities into several programs that aim to anchor digital culture among children, train young people and support innovative startups as well as strengthen the technological and entrepreneurial capacities of girls and women. The aim is to reduce the digital divide, to put digital technology at the service of Tunisia's development and to make Orange Tunisia one of the strategic partners in the country's digital transformation.
In April 2019, the first Orange Digital Center was launched under the initiative of Asma Ennaifer. It is a concept dedicated to supporting young people through digital innovation in the Africa and Middle East region.
Since then, Asma has joined Orange Middle East and Africa and is in charge of the Orange Digital Center program and its deployment in all Orange countries in this region (18) in addition to her responsibilities in CSR and Communication.
Asma Ennaifer is a graduate of the University of Paris Dauphine (DEA General Politics of Organizations) and the University of Paris 1 Panthéon Sorbonne (DEA Organization and Human Resources Management). She also holds an MBA from INSEAD.