Magdalena Menheere has been working in Arts Administration for over two decades. Her passion for music and people has led her into the Ticketing world and made her to an interdisciplinary expert in this field. With a Master in Musicology Magdalena Menheere has gained profound experience in Sales, Digital Marketing, E-Commerce, Project and Change Management. She is currently introducing a new Ticketing Software for the Austrian Federal Theatres with a volume of 1.3 million tickets per year, 4 theatres and 150 users.