The European Commission's proposal for an Artificial Intelligence (AI) Act is being discussed in the European institutions and will mark the first legislation of its kind in the world. Legislators are trying to foster pursuing of trustworthy AI by design, and to prevent the rules from stifling innovation and hindering the creation of a flourishing AI ecosystem in Europe.

The use of AI in the cultural & creative industries is helping companies improve their services and enhance the consumer experience - AI applications are increasingly helpful to improve editing and production processes, are the next step in video game development, save resources for special effects and enhance the curation and recommendation of an ever growing volume of diverse creative content. Can we ensure that a risk-based approach is followed in order to foster the uptake of these technologies in the sector? How can we ensure a balanced level of transparency to enhance knowledge & understanding for users?

• Programme

  Opening remarks

  Sabine Verheyen MEP, EIF Steering Committee Member

  Speakers

  Elmar Nubbemeyer, Director, Product Innovation and Product Management, Netflix

  Ann Becker, Head of Policy and Public Affairs, Interactive Software Federation of Europe

  Christian Vogg, Chief Data Officer, SRG-SSR (Public Service Media/Broadcaster)

  Kilian Gross, Head of Unit 'Artificial Intelligence Policy Development and Coordination', DG CNECT, European Commission

  Moderator

  Maria Rosa Gibellini, Director General, European Internet Forum

  Exchange of views with the participants under the Chatham House rule

  Closing remarks

  Axel Voss MEP, EIF Member